If you're serious about selling your business, it's important to be ready to share all the key details , how it's set up, the initial investment, how you built and currently operate it, and what someone would need to keep it running successfully. From a buyer’s perspective, they want reassurance that it’s a real, sustainable business , not just a quick flip or worse, a potential scam.
At the same time, legitimate buyers should already have a solid understanding of the niche. If they’re asking a ton of basic questions, there’s a good chance they’re either just curious or trying to fish for ideas rather than make a real offer.
If you’re looking for a more effective approach, I’d suggest making a list of your direct competitors and reaching out to them. Even if they’re not interested in buying, they might offer valuable feedback, advice, or even point you in the direction of someone who is. Building those relationships can go a long way.